Whether you are looking for a brand new website, a complete re-design of your website or some minor adjustments to your existing website, I will work with you to determine what combination of services I can provide to help lead your organization through this change. The following services can be delivered à la carte or in customized packages following an initial consultation.
Knowing your user and what their needs, wants and preferences are can make the difference between a good user experience and a great user experience. From usability, content and competitive analyses to field research and co-design sessions, I have the expertise to uncover valuable insights into your users and what will make them want to choose you over the competition.
Information architecture defines your site structure and navigation – what pages exist? how are those pages related to one another? how are those pages labelled? what content belongs on each page? how are pages laid out? Understanding how your users think about your business and your web content will result in an information architecture that is intuitive and user-focused. When you work with me, you will get a website that is easy to use and helps your user find exactly what they are looking for.
Taxonomy and metadata are what allow search engines like Google to return results that match up with your user’s search terms. Even though your user never sees this information, it is crucial that your content be tagged with highly relevant information that describes, explains and locates this content if you expect your website to show up on the first page of relevant Google search results. I can help you create a taxonomy and metadata schema that will achieve exactly that, thereby increasing traffic to your site and making it easier for your users to search your site.
Knowing what you want to say, how you want to say it, and when you want to say it before you put pen to paper, or fingers to keyboard, will help you to maintain your website and present a consistent message across your entire website. Having a plan and guidelines for what does and does not belong on your website allows you to plan ahead and avoid the last-minute panic of updating content before a big event. I can work with you to establish a strategy to thoughtfully plan, develop and maintain your content.
As we work together, you will be investing time, money and energy into the redesign of your website. It may be tempting to simply move your existing content over to your new website. In some cases, this approach can work. But in more cases than not, a comprehensive review of your existing website’s content will be worth the additional investment. I will help you to refresh and update your content, eliminate redundancies, and ensure that every bit of content on your new website is meaningful and impactful. The saying “less is more” really applies here. Not only does less mean that your users won’t have to work as hard to find what they are looking for, you also won’t have to spend more time than absolutely necessary to keep your content fresh and exciting.
Many of the services listed above are designed for enterprise-level organizations. Small and medium sized businesses often have much less complex needs. I can work with you to choose the best tools to design, build and maintain your website that will give you a professional and polished digital presence while keeping costs in check. Better yet, I can provide the basics and then teach you and your team how to maintain and grow your site on your own.